By Paul Allen
With the evolution of the song enterprise and the transferring impact of huge checklist labels, the artist supervisor is now – greater than ever – on the middle of an artist’s profession. Artist managers are tasked with preserving abreast of the tune and aiding the artists lower than their administration whereas at the same time dealing with their own careers.
Including key insights, unique making plans counsel, administration instruments, and methods for a winning occupation, Artist administration for the tune Business has the instruments to help any new or skilled artist supervisor.
Through its research of over a dozen case stories, classes, and agreement examples, writer Paul Allen offers a targeted examine dealing with artists’ careers. This follow-up to the best-selling moment variation incorporates a new bankruptcy on entrepreneurship together with distinctive details on the way to run an artist administration company as a company and contains insurance of looking ahead to dangers, reacting to demanding situations, and easy cash administration. The bankruptcy additionally comprises extra sections at the powerful use of social media, the net, and dealing with on-line merchandising. for added assets, stopover at the book’s web site at www.artistmanagementonline.com.
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31 Chapter 4 Now in his sixties, Angelil continues to manage his wife’s career despite his battles with heart attacks, cancer, and lawsuits from those who sense his deep pockets. Lesson learned: An artist manager must have a keen sense of the target market for a recording artist. In its strictest sense, a target market is deﬁned as people who are able to and willing to buy concert tickets, recorded music, and merchandise. Celine’s hopes were to enter the American marketplace and become an international star.
This group morphed into what became the legendary Led Zeppelin. Under Grant’s guidance, the group signed a contract with Atlantic Records that featured a $200,000 advance (one million dollars US in today’s value) and full control over writing, publishing, and recording. In an era when concert promoters were receiving 40–50% of the earnings from a ticketed performance, Grant negotiated a 90/10 split with promoters, with Led Zeppelin receiving a record-level share of gates from performing. With the huge success of the group as a touring band, he convinced promoters that a 10% cut of the concert was more than adequate given that the group was making (in current dollars) a million dollars US for every show date in 1973.
Lessons learned: Johnny Wright was able to develop his expertise in artist management for the music business early in his career, in part, because he was able to place himself into the role of problem solver where many of the problems occurred. Because most issues are related to people and how they handle their responsibilities, they all have a human element, meaning each situation is as different as the people who are part of the circumstance. Learning how to motivate people to assure the success of a performing artist is a critical component of the profession of artist management.