By Robert Spector
In Amazon.com Jeff Bezos outfitted whatever the area had by no means visible. He created the main well-known model identify on the web, grew to become for a time one of many richest males on the earth, and used to be topped ''the king of cyber-commerce.''
Yet for all of the media publicity, the interior tale of Amazon.com hasn't ever fairly been instructed. during this revealing, unauthorized account, Robert Spector, journalist and best-selling writer, supplies us this updated, fast moving, behind-the-scenes tale of the company's construction and upward thrust, its tumultuous current, and its doubtful future.
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The number one criterion was that I wanted a woman who could get me out of a Third World prison,” he said, tongue only partly in cheek. ” As it turned out, he found the woman he was looking for right there at D. E. Shaw. Her name was Mackenzie Tuttle, a thin, attractive brunette, who was a research associate on Jeff ’s staff. Mackenzie was a graduate of the Hotchkiss School, the prestigious independent boarding school located in rural Lakeville, Connecticut, and a 1992 graduate of Princeton, Jeff ’s alma mater.
I had a formal plan to date. I had all my friends set me up on blind dates. ” As with most everything i’ll take manhattan 19 else in his life, he sought to devise a system that would ultimately yield the desired result; in this case, a meaningful relationship. He called his system, “women flow,” a turn on the Wall Street term “deal flow,” where bankers set a minimum amount on the size of deals they would invest in. “The number one criterion was that I wanted a woman who could get me out of a Third World prison,” he said, tongue only partly in cheek.
Computer programmers would program the machines and teach the machines financing. The machines would actually make all of the trading decisions. ” Investment Dealer’s Digest agreed, calling D. E. Shaw & Co. ” Fortune claimed it was “the most intriguing and mysterious force on Wall Street today. . ” The magazine concluded that D. E. ” Although it was (metaphorically) on Wall Street, the company didn’t consider itself of Wall Street. “We don’t want this to seem like a regular Wall Street firm, because it isn’t,” Shaw told Fortune in a rare interview.