Agroindustrial investment and operations by James G. Brown

By James G. Brown

Publication by means of Brown, James G.

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1 The chain of which the processing of raw materials is the central element can be viewed from two perspectives: It can be seen as the flow of information about market requirements that goes from the customer to the distributor and processor, and then to the producer; or as the flow of materials from the producer to the processor and distributor, and then the customer. Each approach has its purpose, and it is important for the analyst to understand which one is appropriate in any given situation.

What were the marketing responsibilities of the organization itself-was there a joint-venture partnership representing mutual interests in the target market; was there an export agent, broker, or distributor? · Was success predicated on access to scarce raw materials, price competitiveness reflecting low-cost production structure, or another factor? · What was the sales and profit record for past programs? Were sales and profits sustained? Page 21 Past performance is a useful indicator of expected performance in the future.

Page 3 Agroindustrial Investment and Operations is designed to complement Austin's work. It provides the investment analyst and enterprise manager with specific guidelines on the evaluation and operation of agroindustrial enterprises. The book is organized around three sets of questions that must be addressed in the analysis of investment options for agroindustrial enterprises in a market-oriented economy: · What practical steps must be taken to identify, analyze, and select the components of an agroindustrial enterprise (marketing, processing, and raw material supply)?

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